The mid week of February saw Triveni’s presence at the world HRD Congress held in Mumbai. Speaking on the event, Dr. R.L Bhatia, founder – World CSR Day & World Sustainability Project Director – World HRD Congress notes, “In 25 years so much has changed in HR – the function itself has evolved itself into a new being and now that unless it is built in the fabric of business, it will not make a difference. The platform is to make work and working lives better by sharing the vision, the agility and the strength to make a real difference to the HR community; business and the economy.”
Triveni has constantly worked to improve revival of ethnic clothing – by making fashionable ethnic wear affordable to all. Present as a supporter for the weeklong event, which ran through various fields like Global Youth Marketing Forum and Consumer Insight Forum – focused to understand the direction of new idea flow and how the consumers reacted to those. The event spanned through categories such as Real Estate Awards and Corporate Excellence Awards. Two major high light of the event were the World Health and Wellness Congress and HRD Congress – conference and leadership awards where leading HR team and leaders were acknowledged and awarded.
The second last day of the event was dedicated to recognizing the talented Women in corporate and organizations – Women Leadership Congress and Awards. The event ended with a significant outlining, Corporate Social Responsibility – something not about ‘giving back to the society’ but, an effort to take care of everything that keeps us moving ahead.
Triveni has been, over the last few years, taken many initiatives to put Indian ethnic wear globally, in a sustainable bootstrapped business way. This has led to very active campus engagements (e.g. global U-Design contest, internships, live projects and case study challenges. Also, one of the major activities Triveni undertakes is Dare2Drape challenge wherein women globally experiment with & share different saree drapes).
Triveni’s latest collection showcased at the event was well appreciated by Shehnaaz Husain, CEO of Shehnaaz Herbals Inc., prominent entrepreneur, best known for herbal cosmetics in India. The counter saw visitors from abroad, inquisitive about sarees and ethnic wear in queue to pick one of their choice as they were delighted over the surface work and design details of the fabric.
Noted theatre artist and Ad Film maker Alyque Padamsee and veteran actor Ashish Vidyarthi were spotted at the event too. Looking at the fabulous response received at the brand counter at the event, Triveni proposes corporates, companies and organizations to celebrate ‘Ethnic Day’ at their work places and office premises.
Talking about Triveni as one of the supporters at the event, Mr. Arvind Saraf, Director, Triveni notes “It is indeed good to be present on a stage where Global Leaders Meet and discuss their experiences in handling the ever changing work force, methodologies and environment. Triveni, has successfully
maintained its quality standards and brand presence amongst the customer groups and leveraging on the organic growth – the only way survival and growth is possible in the cut-throat race of price slashing and volume deliverables.
The idea is to celebrate vibrancy of ethnic wear at work place. More information about the same can be found out on http://www.officiallyethnic.org.